Be hot off the presses.
We should clear up some misconceptions about print.
People like to proclaim that the end is near for print, but the reality is that millions of people – many of them successful, educated, and affluent – still read the papers. That's why a lot of brands are using print ads to their advantage. Could yours do the same?
You get 109 local papers to show up in.
The USA TODAY NETWORK currently includes 109 local print markets in the U.S. USA Today is one of the top three most widely circulated print newspapers in the country. We're a print powerhouse with a national presence, and if print makes sense for your brand, we're a pretty solid move.
of adults take action as a result of seeing a newspaper print ad.
Newspaper Association of America 2014
Use print ads to change up your customer experience.
Mix in print advertising to create a different type of customer experience. A well-done print ad isn’t as likely to get crowded out as web content. Plus, a lot of customers trust the printed page more than pixels on a screen, and that counts for something too.
Lucky number seven.
There's a marketing rule that claims customers need to see an ad seven times before they consider buying the advertised product. Print gives you another medium to use, and another opportunity to engage.
Show up in the right publication.
We'll use smart technology to single out the publications where your advertising will have the greatest impact. It may be a local newspaper or magazine, a community circular, a trade or specialty publication, or a print insert; but it will always be where the odds are in your favor.
Track your print investments.
Use our proprietary technology to track and assess the performance of your print campaigns. We might not be able to tell you if your customer first saw your ad in a casino or at a crawfish boil, but we can come surprisingly close.