Louisiana loves a good story.
What's so incredible about storytelling and branded content?
Storytelling and branded content can give your brand an authentic touch, and it's a proven way to demonstrate expertise in your industry. It comes off as less sales-pitchy than other types of messaging, and it's tailor-made for online sharing. We'll get you started.
The medium is the message.
We can tell your story using IGTV posts, high-impact display ads, goofy online quizzes, you name it. Our goal is to match your business with the style, or styles, of content marketing that fit it beautifully. Anne Rice, Kate Chopin, and Juvenile have their mediums, you have yours.
of consumers are willing to reward an "authentic brand" through a purchase, an endorsement, or similar action.
Cohn & Wolfe 2017
Show up in any zip code in the U.S.
Share your story with any zip code in the country via our digital and print outlets, plus affiliate sites. You can be in 71212, 71306, or even 97304 (that's Salem, Oregon). Our audience consists of 125 million unique users. Impressive, huh?
Your branded content begins here.
Our award-winning creative team is pretty diverse – we stream different music, read different books, and our Netflix queues don't have anything in common (except Jessica Jones, go figure). Despite our differences, we share a laser-focused commitment to creating dazzling content that gets seen, liked, shared, and acted on.
Give your tale some technological assistance.
We apply targeting and retargeting tech to keep your business top of mind with your most promising leads. We also use market data to identify the channels where your branded content will show up, do well, and drive conversions at an unbeatable ROI.
Be what's trending.
We use consumer data to tease out the topics your customers are most likely to engage on. Then, we tweak your social posts, video content, quiz content, etc. to plug into what's hot. Informed content marketing like this is a subtle yet proven way to amp up engagement and conversions.
Why would we leave a great piece of content trapped on a single platform? We'll share your story on social media, video, maybe even virtual reality, along with a range of print vehicles. Your prospects are everywhere, your story should be, too.
Not weird enough?
You may be reading this and thinking, “Cool, but I want branded content that Captain Kirk wouldn't know what to do with." As it happens, we are actively exploring cutting-edge storytelling methods like VR, augmented reality, interactive video, and much more. Let's go crazy.