"Are display ads effective?"
When LOCALiQ does them they are! The USA TODAY NETWORK has an existing coast-to-coast consumer base of 125 million people and an extensive partner network. Between the two, we can put your display ad in front of great leads in any zip code. We can even target specific home addresses.
Display ads are a smart move.
We have a network of more than 100 daily and 1000 weekly publications, each one a potential channel for your display ad. Our readers come from all walks of life; and we have a large pool of consumers who are educated, highly engaged, and earn more than $75K a year.
People need to see an ad at least seven times before they take action.
The Marketing Rule of 7
More sites than you can shake a stick at.
The USA TODAY NETWORK is epic, but we also have a network of thousands of partner sites to run your ads as well. We're kind of like Mardi Gras in the sense that everyone comes together, but it's easier to find a hotel that's close to the parade route.
We've done our homework.
Use the ad format that's right for the job. We've done extensive market research to create unique ad types and placements like in-article carousel ads and full-screen video. We also use first- and third-party data to identify the best leads out there and place your ads in front of them.
Use automatic budget and performance optimizations to keep your ads in the most profitable channels at all times. You wouldn't keep Brees in at QB when you're up 44 to zilch, right? Similarly, our smart tech knows when to put your ad in the game and when to give it a rest.
Team up with our display ad pros.
Our creative team is here to help you come up with a display ad that meets your objectives, stays within your budget, and taps into what your business has have to offer your customers. Whether you're looking for a production-heavy display ad or a friendly, inexpensive banner, we're here to help.
Which classic hip-hop song gets your customers on the dance floor?
Get your customers' attention with quizzes and infographics. Quizzes can be funny, serious, or anything in between, but they're a fantastic way to interact with customers. Infographics are perfect for telling complex stories in user-friendly ways. Here's a one-question quiz for you – isn't that amazing?
Have you ever considered doing a video ad? We can plug you into the USA TODAY NETWORK, run it on YouTube, or play it on connected TV devices like Roku, Apple TV, and Kindle Fire. We'll use geo-targeting and other methods to make your airtime investment as meaningful as possible.
Track ad performance.
Our proprietary tracking technology makes it easy to keep tabs of your digital and print display ad investments – just log onto the Client Center and see how your campaign is doing.