Get on the playlist.
YouTube is a fantastic place for your business to be.
The reason that YouTube is a social media monster is because it has content for everyone – including your customers. No matter whether your business is big or tiny, traditional or crazy, you have the opportunity to find your crowd on YouTube.
People use YouTube to make purchasing decisions.
Here's a statistic: YouTube has over 1.9 billion actively logged in users every month (YouTube 2019). Here's an opportunity: 68% of YouTube users watched a video to help them make a purchase decision (Google/Ipsos Connect 2016). There's a lot you can do on the platform.
Traditional TV viewing has dropped 44% since 2012. YouTube is where it's at. This year, the number of YouTube users in the United States will rise to over 187MM.
eMarketer April 2016
Remember when we said YouTube has something for everyone?
From how-to woodworking videos to nerdcore hip hop, YouTube has a video for every audience. Use the platform to connect based on customer hobbies and interests, life events, key topics, and much, much more. Your market is out there; let us help you find it.
Lights, camera, action.
You don’t need to be one of the Duplass Brothers to come up with a great video. Our content team will handle the scripting and shooting, and our YouTube specialists will plan out your campaign. You get to kick back with your popcorn and watch the leads roll in.
Play to the masses with an in-stream video ad.
Our in-stream video ads are designed to grab the attention of your next customer in the first five seconds of runtime. The ad is free until it plays for 30 seconds, is played in full, or clicked on. It's a fantastic way to create brand awareness.
Get found with a discovery ad.
In a discovery ad, a thumbnail image from your video can appear to the side of the video content a user is watching on YouTube, in a search result, and/or on YouTube mobile homepages. If they click, you've been discovered!. It's a smart way to connect with strong leads.
Stay top of mind with bumper ads.
Use bumper ads to create brand recall and awareness. Bumper ads are six-second, non-skippable videos that play before, during, or after a YouTube video. These ads are cost-effective ways to get your name out there through repetition, and in marketing, repetition counts for a lot.
Make sure your ad is doing what you want it to.
We use regular reporting to measure the effectiveness of your video ad campaign and identify strategic opportunities. We also recognize that YouTube gets rowdy sometimes, so we utilize Google’s safeguard tools to ensure that your ads only show up on videos that are right for your brand and customers.
Robust reporting tools.
We know you're looking for more than street cred as a YouTube influencer, and that's why we’ll track and report on video impressions, views, and other engagement metrics. You’ll know exactly how your campaign is performing every step of the way.
Get a brand lift study.
For select clients who meet certain spending requirements, Google can conduct a brand lift study to quantitatively illustrate how YouTube advertising impacts your business. The study gives you tangible metrics on ad recall, brand awareness, consideration, and purchase intent, and other metrics that are directly attributable to your TrueView campaign.
Be a 21st century brand.
There are mind-blowing statistics about how online video is the wave of the future. Still, a lot of Louisiana businesses are ignoring it. Maybe they lost money on a commercial they ran during Swamp Thing in the early nineties. A lot has changed since then, my friend.